Case Studies: Hercules Industries
Hercules Industries is the Rocky Mountain West's largest supplier of sheet metal and HVAC equipment. The company has been in business for over 45 years as a family owned and operated venture and has grown to $100 million in annual revenue. This was all accomplished without having a marketing agency.
Velocity Media was hired under the broad umbrella of brand development. After many meetings and much strategic planning, this was undertaken via the following:
1. Brand image building
Contractors who work with Hercules enjoy numerous advantages. The challenge was communicating them to the marketplace in a believable way.
2. PR
Hercules is involved in many charitable activities, actively supporting the communities in which it operates. Velocity Media developed a PR plan to let the industry as well as the communities themselves know about these activities.
3. Collateral Development
Velocity Media developed a plan to communicate the brand through all printed materials. This involved standardization of colors, themes and messaging to make sure that every impression builds and reinforce brand image.
The result: Hercules Industries continues to be an industry leader in providing for its contractors, its communities and its employees. The difference now is that all of the things the company has done so well for so many years are now being effectively communicated to the marketplace.
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Hercules Industries is the Rocky Mountain West's largest supplier of sheet metal and HVAC equipment. The company has been in business for over 45 years as a family owned and operated venture and has grown to $100 million in annual revenue. This was all accomplished without having a marketing agency.
Velocity Media was hired under the broad umbrella of brand development. After many meetings and much strategic planning, this was undertaken via the following:
1. Brand image building
Contractors who work with Hercules enjoy numerous advantages. The challenge was communicating them to the marketplace in a believable way.
2. PR
Hercules is involved in many charitable activities, actively supporting the communities in which it operates. Velocity Media developed a PR plan to let the industry as well as the communities themselves know about these activities.
3. Collateral Development
Velocity Media developed a plan to communicate the brand through all printed materials. This involved standardization of colors, themes and messaging to make sure that every impression builds and reinforce brand image.
The result: Hercules Industries continues to be an industry leader in providing for its contractors, its communities and its employees. The difference now is that all of the things the company has done so well for so many years are now being effectively communicated to the marketplace.
Back to Case Studies