Case Studies: Hercules Industries
Hercules Industries is the Rocky Mountain West's largest supplier of sheet
metal and HVAC equipment. The company has been in business for over
45 years as a family owned and operated venture and has grown to $100 million
in annual revenue. This was all accomplished without having a marketing
agency.
Velocity Media was hired under the broad umbrella of brand development. After
many meetings and much strategic planning, this was undertaken via the following:
1. Brand image building
Contractors who work with Hercules enjoy numerous advantages. The challenge
was communicating them to the marketplace in a believable way.
2. PR
Hercules is involved in many charitable activities, actively supporting the
communities in which it operates. Velocity Media developed a PR plan
to let the industry as well as the communities themselves know about these
activities.
3. Collateral Development
Velocity Media developed a plan to communicate the brand through all printed
materials. This involved standardization of colors, themes and messaging
to make sure that every impression builds and reinforce brand image.
The result:
Hercules Industries continues to be an industry leader in providing for its
contractors, its communities and its employees. The difference now
is that all of the things the company has done so well for so many years
are now being effectively communicated to the marketplace.
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