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CASE STUDIES:
KRES CONSULTING
KRES Consulting is a nationwide software supplier to the building maintenance and management industry. The company provides a robust software solution that is lower priced than its competitors. Unfortunately, the company's website seriously undermined its credibility and made selling the software package an uphill battle, especially when competing with more established, well known competitors.
Velocity Media developed a plan to relaunch the KRES website, which functions as the company's business face, with the following goals:
1. Complete visual branding overhaul
No matter what the original site may have said, its appearance destroyed its credibility. By giving the company an attractive, easy to navigate site, credibility became a non-issue or even an advantage when competing against other companies whose sites were less attractive.
2. Messaging focus
Velocity helped KRES consider the message
from a potential client's standpoint. Most of
the text was written at the level of KRES
Consulting's peers, not its intended target
market. By identifying and isolating what
was important to clients, KRES was able to
deliver a message that people were interested
in hearing.
The result: KRES has the opportunity to bid
on more projects and win a much higher
percentage of those bids. Even though
KRES Consulting is smaller than its competitors,
it now has an image of a much larger company.
The company's credibility is no longer
even questioned.
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