Art or Design?
Many art schools encourage their students to develop a style that can be grafted onto any real-world project, regardless of its audience or message. That's because art (by definition) doesn't have to adhere to any rules. Artists are free to express themselves in any medium or color scheme necessary to convey a message or emotion, and most superstars of print or web design have followed that advice. Their work is about their sensibility, not about the product or service. It communicates, at most, how to decorate a page and that the advertising is cool or edgy.
The problem is, we are decorating instead of communicating. The product is merely a vehicle allowing the designer to express his vision. Thus design can become merely a commodified version of fine art. Yet graphic design is something completely separate. Designers are more than artists. They are visual engineers, who not only have an eye for style and color, but adhere to certain standards and functional details that meet the objectives of a project.
Design serves the product; not the other way around. Art is pretty, but good design based on a solid concept and strategic direction becomes visual communication that helps define your marketing efforts and drives your brand to be much more effective and measurable, especially when compared to the competition.
Back to Graphic Design
Call us at 303-996-0550 or email us at design@velocitymediainc.com
for a free online marketing consultation.
Many art schools encourage their students to develop a style that can be grafted onto any real-world project, regardless of its audience or message. That's because art (by definition) doesn't have to adhere to any rules. Artists are free to express themselves in any medium or color scheme necessary to convey a message or emotion, and most superstars of print or web design have followed that advice. Their work is about their sensibility, not about the product or service. It communicates, at most, how to decorate a page and that the advertising is cool or edgy.
The problem is, we are decorating instead of communicating. The product is merely a vehicle allowing the designer to express his vision. Thus design can become merely a commodified version of fine art. Yet graphic design is something completely separate. Designers are more than artists. They are visual engineers, who not only have an eye for style and color, but adhere to certain standards and functional details that meet the objectives of a project.
Design serves the product; not the other way around. Art is pretty, but good design based on a solid concept and strategic direction becomes visual communication that helps define your marketing efforts and drives your brand to be much more effective and measurable, especially when compared to the competition.
Back to Graphic Design
Call us at 303-996-0550 or email us at design@velocitymediainc.com
for a free online marketing consultation.
