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PUBLICITY / PR
GET KNOWN!
Publicity and public relations is about much more than just sending out press releases and "free advertising". It's about communicating your story to an eager audience, through traditional outlets as well as online.
A well-crafted public relations campaign targets those who are most likely to be interested, and communicates with them in a way that they desire. You know how great you are, but packaging that information for journalists takes a very specific approach.
Press releases must be optimized for online display and archiving. Nearly every print outlet has an online component, so each release is written to be keyword and keyphrase rich. This ensures that the release will be search engine friendly, which greatly increases the shelf life of each release.
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