http://www.velocitymediainc.com/wordpress Marketing & Advertising for Small Business Thu, 14 Jan 2010 21:48:17 +0000 http://backend.userland.com/rss092 en After hundreds of submissions, it seems we have a pretty clear winner. How bad is it? The commercial has been removed everywhere by the company that made it. You can go online in any number of places and see other ads by the company, but this particular one has been ... http://www.velocitymediainc.com/wordpress/?p=58 I hope I'm wrong on this one. This morning I went to Starbucks for coffee. After I handed the barista my money, she asked me if I would like to purchase a pack of Via (their new instant coffee) to send to the troops. What could possibly be wrong with that? Who ... http://www.velocitymediainc.com/wordpress/?p=51 By Derek Fisch | President | Velocity Media Follow Derek on Twitter: http://twitter.com/derekfisch Send a Facebook Friend Request: http://www.facebook.com/derek.fisch   Successful advertising is studied and dissected by marketers and analysts everywhere.  There is no shortage of books written about marketing success- everything from headlines to colors to placement.  Every aspect of an ad is ... http://www.velocitymediainc.com/wordpress/?p=48 Still wondering whether you should start a blog? This post comes courtesy of Amber Hensley with Online College, http://www.onlinecollege.org/ : When you have a small business, every little way that you can reach out and get in touch with customers and form a great brand can help. The internet helps make ... http://www.velocitymediainc.com/wordpress/?p=40 Derek Fisch  |  http://www.velocitymediainc.com I was with my family this weekend in a mountain town in the Colorado Rockies. We were walking through an antique store full of stuff that the kids actually found interesting. I noticed my son had stopped and was staring at something on the wall. As I ... http://www.velocitymediainc.com/wordpress/?p=33 Derek Fisch  |  http://www.velocitymediainc.com Here is a link to an article that does an excellent job of examining how a great marketing campaign works. It goes beyond the typical "What a great idea" to explain the full impact of a campaign that works on many levels. Anyone wanting to know how to ... http://www.velocitymediainc.com/wordpress/?p=30 Branding is one of the most overused and least understood buzzwords around. Here is a quick rundown of what it is and why you should care. What do your customers and potential customers think when exposed to your business?  What do they feel? It goes well beyond your logo, font, tagline ... http://www.velocitymediainc.com/wordpress/?p=19 Derek Fisch |  http://twitter.com/derekfisch Travel and hospitality marketers face unprecedented challenges as the industry struggles to adapt to the radical changes of recent years. The internet, fears of terrorism and an uncertain economy are just a few of the factors that have forced us to examine and re-examine our marketing strategies. ... http://www.velocitymediainc.com/wordpress/?p=16 By Derek Fisch. Follow on twitter at http://twitter.com/derekfisch How believable are you? Come on down, we have the best selection and the lowest prices in town!” How many times have you heard (or made) a claim like this? How is it possible for so many competing businesses to all have the lowest prices ... http://www.velocitymediainc.com/wordpress/?p=14 By Derek Fisch. Follow on twitter at http://twitter.com/derekfisch Incorporate this into your marketing and watch your sales soar The world’s most important marketing concept. Wow, pretty grandiose title. But this is one area where understatement just won’t do. If more companies understood this one concept, their marketing would actually stand a ... http://www.velocitymediainc.com/wordpress/?p=11